You gave them bonuses.
You would give them a day off if you already didn’t have an unlimited vacation policy.
But nothing works – most of your developers still don’t want to write a single blog post.
1. Not All Developers Are Great Writers, Choose The Ones That Have Potential
For most of my clients that have been successful in creating great employer branding content, the secret was being selective with who writes their content.
It’s a discovery process.
While we might think as most developers as well versed in writing code, that doesn’t mean they will make great writers.
Not everyone has employer branding content in them.
2. Make It Part of Your Company Culture
3. Develop Their Writing Skills
Improving writing skills
4. Make it a Team Effort, a Writing Hackathon
Get Exclusive Employer Branding Tips That I Only Share With Subscribers
Every month, you'll get micro-insights and actionable tips on creating authentic employer branding content for your tech-first team, company and career! No matter whether you're a team leader, HR professional, marketing executive or startup founder, they'll help you attract and hire the best talent!